You might want to keep your pitch deck short, sometimes you may want to include a few extra slides that help explain your business. Remember there are always extra tips and recommendations to excellence your pitch deck, they are not essential however, they can be a great resource for investors as further information and clarification sources.
So If you have crafted a tour Pitch Deck already take a look at this article to help you scale your pitch deck up. And if not check our previous article from here to start preparing your pitch deck in 2022.
Here are a few recommendations to be included in your presentation to Excellence Your Pitch Deck and upscale it to a higher level:
1- Exit Strategy
An exit strategy is another synonym for how you will refund your investors. You are raising money from investors to achieve a certain growth level, but what is next; are you planning for IPO and going public, or do you consider M&A? Let them know you have planned how to use the money and how to return it as well.
If you have a key strategic partner that your success might rely on, It’s better to showcase them. This might be your distributor who is taking your product to market. So, if you have any partnership that is important to your business don’t forget to mention it.
3- Demo and Screenshots
It’s great to show your potential investors how your product works and what exactly its functions are. So, If you have a prototype of your product, screenshots of your online service, or any other “show and tell” opportunities, it’s great to mention it.
Remember a short pitch deck is critical and its goal isn’t to provide investors with all the information they need to make an investment decision. It’s designed to tell a story, build excitement, and help get that all-important request for additional information and a follow-up meeting.
Tips to Excellence Your Pitch Deck
Here are a few tips to make your presentation as successful as possible:
1- Keep It Short and Simple
You may want to add tons of data, but for an investor, less information is better than too much. So, make sure your presentation is simple with high-level ideas, and room for questions, demos, and discussions. If you have a 1-hour meeting, aim for a maximum of 30 minutes of presentation.
2- Tell a Story
It doesn’t have to be the full guide for your business, it just needs to generate interest in your idea. And the best way to do so is by telling your customers stories about your product. The more they relate to those stories the more interested they will be to invest in your business.
3- Keep It Updated
There’s nothing worse than presenting an out-of-date deck to potential investors. I know you are working on your business while you pitch to raise money, but make sure that your pitch deck is up-to-date with your latest progress, roadmaps, and so on.
4- Make Sure Your Deck Stands Alone Without Your Presentation
Yes, it will be better when you present it, but it should ideally be able to tell some of your stories without you being there to tell them. They might want to flip through it again so it should stand out and still communicate your message. And remember, if to send it ahead of time or leave a copy, it should be the PDF version.
You can also find plenty of additional advice in BPlans’ Elevator Pitch Guide. It’s a highly recommended guide to let you know more about how to deliver an impactful elevator speech with all the resources you need to perfect your pitch.